Quick summary
- Term
- Brand Protection
- Plain-English definition
- Brand protection is the practice of registering, monitoring, and defending domains related to a company, product, or trademark.
- Technical definition
- Brand protection is the practice of registering, monitoring, and defending domains related to a company, product, or trademark.
- Commonly confused with
- trademark.
- Related terms
- Trademark, Defensive Registration, Domain Monitoring
Definition
Brand protection is the practice of registering, monitoring, and defending domains related to a company, product, or trademark.
Why it matters
Domain portfolios can reduce impersonation, phishing, and customer confusion.
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